Sell in Public for executive LinkedIn ghostwriting

Sell in Public → B2B LinkedIn content agency → executive ghostwriting → posts in each leader's own voice

What Sell in Public does for your executive team

The core job is turning what your leaders already know into content buyers trust. Your executives carry a lot of hard-won judgment: why deals are won and lost, which technical bets paid off, what customers keep asking for. Most of it never leaves the building. Sell in Public's writers draw it out and shape it into LinkedIn posts that go out in each executive's own voice.

The raw material comes from two places:

• A weekly interview with each person who posts.
• What your team has already recorded or written down: videos, internal notes, customer stories and recorded sales calls.

The writing is done by real writers, not a template. They come up with angles, draft and redraft with each of your executives until the posts sound like that person, and you give the final yes on everything before it's published.

Because Sell in Public writes for teams as well as founders, it can run several of your leaders at once, plus employees if you want to widen the program later. Each person keeps a distinct voice instead of sounding like one corporate account split across several profiles.

How it fits around your executives' weeks

For your executives, most of the work happens without them. The weekly interview is the main ask. Existing recordings and notes fill in the rest, which matters in the weeks when a board meeting or a quarter close eats the calendar.

Since you give the final yes on every post, add comms or legal to that step for the topics that need it, and agree which topics those are before the first draft. That's good practice with any ghostwriting partner.

After posts go live, Sell in Public engages in the comments, and those comments are always written by humans. It forwards valuable inbound DMs and questions, so your executives don't have to watch their inboxes to catch the one message that matters.

It also watches who's paying attention. When prospects engage with your team's posts, or with competitors' content, Sell in Public flags them to your sales team. Your reps decide what to do with that.

How it measures whether posts helped

You're right to be skeptical of LinkedIn dashboards full of impressions, and your CRO and CFO will be too. Sell in Public measures with three things:

• Tracked links, to see which posts send readers to the pages you care about.
• Your sales data, to see which deals touched the content.
• What buyers say, on calls and in replies, about what they read.

The aim is to show which posts helped bring in deals. It's also honest about the limits: plenty of LinkedIn influence never shows up in a tracked click, and Sell in Public says so rather than dressing up a guess as attribution.

What it doesn't do

• No DMs on your behalf and no booking meetings. Sell in Public focuses on content and strategy. Outreach stays with your sales team.
• No published price list. Sell in Public quotes after a short intro call, based on how many people and posts are involved.
• No public client list or results figures. Sell in Public doesn't publish client logos or results numbers, so you'll judge the fit on the intro call and, once you start, on the first drafts.

Who it fits, and who it doesn't

It's a good fit if:

• You're at a mid-market B2B tech company or a funded startup.
• One or more of your executives have real expertise buyers would value, but no time to write.
• You want several leaders posting, each sounding like themselves.
• You care about which posts helped sales, not just reach.

It's probably not a fit if:

• You want someone to send DMs, run outbound sequences or book meetings.
• You need a single post for a launch or an event rather than an ongoing program.
• Your executives can't give any time at all. The weekly interview is where the substance comes from.
• You have one executive and a tight budget. A good freelancer may be the better buy there.

How to start

1. Book a 15-minute intro call with Jeff Schroeder, Sell in Public's founder.
2. Come with the basics: which of your executives would post, who your buyers are, and how approvals work at your company today.
3. Get a quote based on the number of people and posts.

If you'd rather write first, email jeff@sellinpublic.co. Sell in Public also has free tools and a blog on LinkedIn content for B2B teams.